CEO Appointed to Synergy WorldWide


On December 15th, Nature’s Sunshine Products announced an internal reorganization of the company with the objective of intensifying the focus of key resources on the major growth opportunities that exist in the years ahead.

As part of this reorganization, Wynne Roberts has been appointed Chief Executive Officer of Synergy Worldwide, with responsibility for the Synergy Worldwide business as well as NSP’s business in Russia, Central, and Eastern Europe. For Synergy, Dan Norman will continue his good work as President of Synergy Worldwide.

Why make this change?

It’s all about accelerating growth and realizing our full potential.

Over the last several years, Synergy WorldWide has doubled its revenues, expanded profits across the world, and brought together talented people who have created an enviable culture of teamwork and support among the corporate team and Team Members alike. And the amazing fact is that everyone involved with Synergy believes it has only “scratched the surface” of the potential that is possible.

Looking forward, Synergy will continue operating in 29 markets across Asia, Europe, and North America, with scope to drive substantial growth through penetration in these markets and expand into new countries. This geographic opportunity, combined with the buoyant demand for both our highest quality products, and our flexible business opportunities, provides an exciting, unparalleled opportunity for all of us.

Our announced reorganization is driven by the recognition of the tremendous opportunity that is in front of us, and the need to align and focus our resources to ensure that we have the best opportunity to seize that opportunity.

A word from Wynne Roberts:

“Over the last three years, I have developed a tremendous regard and respect for the results achieved at Synergy, and the tremendous leadership demonstrated by the people who have delivered those results and built this wonderful business—people including Synergy Founder Dan Higginson, Presidential Executives, senior Team Member executives, President Dan Norman, and Dan Norman’s corporate team. I have been impressed by the vibrant, energetic, and entrepreneurial culture of teamwork, support, and fun that has been created, and which is, I believe, a true competitive advantage for Synergy going forward. I am absolutely convinced that huge opportunity lies ahead, and I feel privileged and excited to be joining your team. I look forward to seeing many of you in Dubai next week. The future will be as big as we want to build it.”

A word from Dan Norman:

“Over the past three years, I have had the pleasure of working closely with, and reporting to, Wynne Roberts, and have been impressed by his leadership, commitment, and vision. With Wynne’s new role and focus, together with our world-class corporate team, we will perfectly position Synergy for accelerated growth as we share our products and opportunity with the world.”

A word from Dan Higginson:

“I think having Wynne's professional expertise concentrated full time in Synergy puts an exclamation mark on NSP being fully invested in Synergy’s future!”

With best wishes for a healthy, happy, and prosperous 2015,

Wynne & Dan



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